
Thanks to Gawker’s advanced warning back in June, longtime CBS newsman Walter Cronkite’s sad passing aged 92 two weeks ago didn’t come as a huge surprise to Bleungberg.
We had long admired Cronkite’s achievements not just as a superb and fair journalist, but also with as a witness to world history - World War II, the Korean War, the McCarthy witch hunt, the Kennedy and MLK assassinations, the Cuban Missile Crisis, the moon landing, civil rights march, the Vietnam War, Watergate, numerous disasters all the way up to the Iran hostage crisis and Reagen’s administration.
Along with Huntley and Brinkley over at NBC, as well as the equally-great, late Peter Jennings at ABC, these men helped define what news broadcasts should be over the course of five decades, and that is the broadcasting of news: straight-up, unspun, educational and impartial. Jennings, for example, made it his duty to increase foreign news coverage to an audience that is notoriously ignorant on world matters.
Now though, you rarely get news which is agenda-free, with correspondents who are only too happy to offer their own opinions on a whole variety of topics - however banal it may be.
This coincided with the unfortunate rise of 24-hour news channels which basically means a lot (A LOT) of (dead) airtime to fill. Hence, the surge in opinionated journalism.
Opinions are fine in print or online journalism, but not in broadcast news on networks which are supposed to be unbiased.
America is particularly guilty of this, but it is fast becoming fashionable amongst the British broadcasters, too.
Retired BBC presenter Peter Sissons - he of the old school - certainly felt aggrieved by these new trends and fumed that standards have dropped to a level which is now deemed unacceptable, and we would agree with him.
Thankfully, Britain still has some way to go before they become ‘unwatchable’ like cable news in America. And with the venerable NBC news brand (through MSNBC) now being reduced to going ‘left-wing’ on primetime in order to counter the highly-rated and superbly biased Fox News, then you know the TV news media is no longer doing what it’s supposed to do.
With the leaking of a secret memorandum supposedly between Fox and NBC executives (including Murdoch) ordering their troops to stop on-air sniping at one another, we guess the situation has really hit rock-bottom and is unlikely to improve anytime soon.
Ratings rule!
